In my fifteen years in the industry I have learned that my work has benefited greatly from understanding every aspect of a job, from concept to design and artwork as well as re-touching and animation. 

I’m a keen advocate of working smarter and have helped shape working practices, from asset filing and naming conventions to creating pixel-perfect templates to improve workflow. Furthermore, I am part of the reviewing team assisting with a constructive critique of work from a design and corporate guidelines aspect. I host weekly meetings teaching and updating the studio on the brands that we work on as well as giving an open forum for the team to share work and achievements. I have also been fortunate to have had the opportunity to mentor some of our junior staff to help them develop skills that will get them on the road to becoming proficient designers.

Work-wise I have experience working across multiple brands creating strategy-led creative. Broadly this has fallen into either offer-driven assets or more conceptual work launching a product or service. This work has included the Launch of Rolls-Royce and MINI’s first electric car. 

With these automotive clients has come strict guidance in terms of their corporate identities which has taught me a valuable lesson in when and when not to push the envelope with concepts and design. I have also had the opportunity to write some of the corporate dealer guidelines for Rolls-Royce.